Category: Brand

Costa Rica, a country situated in central America with its main source of income through tourism. The country is one of the most visited destinations and has no army from a long time. Costa Rica is also an enticing investment country and provides tremendous opportunities for the establishment of major multinational corporations, due to the…

Introduction Once a fruit is purchased, it is delicious and easy to consume. But over time, the delightful fruit becomes rotten. When rotten, it tends to be discarded. Throughout the engrossing history of social media, numerous apps have died down or been removed. But one app has transformed millions all over the world. TikTok is…

Samsung sells a greater number of smartphones than any other individual company in the world. Despite this fact, in terms of technological advancement and sleepless design to the iPhone, retails at a more unquestionable expense. Both Samsung and Apples iPhones can be seen as grounded brands. Samsung started as Samsung General Stores in 1938 in…

Identity can be defined as, the characteristics that defines someone, for example a persons name is a form of identity. Identity can refer to ones personal identity as an individual, or ones social identity as a member of a group (Marwick 2013, p. 355). Identity changes for each individual, as people present themselves differently based…

In this written piece I will be investigating how typography is used to brand films. Films more often than not use word marks for branding purposes rather than using iconography; as the word-mark spells out the name of the film and is often stylized towards the specific genre or direction of the film. Due to…

BACKGROUND ‘Worth, Combination, Administration, Trustworthiness’. These were the primary rules that brought through the business from that point onward, with the present qualities sitting at ‘Worth, Honesty and Vision’, coordinating superbly to their motto ‘Never Intentionally undersold’. The lead store on Oxford Road started as a drapery shop, opened by John Lewis in 1864. In…

INTRODUCTION In this essay, we utilize a casestudy strategy to examine the learning forms used to arrange brand importance inside an antibrand network. The arrangement of brand importance is a social procedure where network individuals take part in brandrelated talks, understandings, and sensemaking. Arranged inside new social development hypothesis. Online communities are wide refered to…

Introduction Recently, emotional branding has emerged as a new paradigm that can solve one of the main tasks of marketing: to unite a company and customer, to establish a strong and at the same time very effective relationship between them. To please their customers, marketers, building the image of a particular brand, can exploit a…

When it comes to earning the loyalty of repeat customers, strong branding is essential. The visual element of your brand identity plays a critical role in driving consumers to your door. This is not, however, where the power of branding stops. Branded items, including customized apparel, can go a long way in building a strong…

Brand Elements The brand elements are the keys that uphold a brand and makes it complete for people to recognize it. For the new Crescent we will be discussing the following brand elements: Name Logo & Symbol Color Slogan URL Name We kept the name same as before, as the mother company name Crescent has…