Category: Beverage

Table of Contents Background of Coca Cola Extension Idea Justification of the New Idea Target Market Marketing Strategy Ethical Considerations References Background of Coca Cola With a 19-percent increase in perceived brand value to approximately US$36.2 billion by 2019, Coca-Cola retains its place as the worlds most successful brand. In the U.S., Coca-Cola took over…

Table of Contents Introduction Rivalry among Existing Competitors: High The threat of New Entrants: Moderate Bargaining Power of Suppliers: Low Bargaining Power of Buyers: High The threat of Substitutes: High Conclusion Introduction As many Australian university students spend money on food and drinks on campus, the proposed business idea is the establishment of a food…

Psychological factors According to Talloo (205), an individuals purchasing decision is influenced by a number of psychological factors such as beliefs and attitudes, motivation, and perception. Another psychological element relates to the consumers tastes and preferences (Schroder 56). Additionally, the decision to purchase the energy drink is also influenced by the consumers beliefs and attitudes…