Category: Beverage

Nova Energy Drinks company is an innovative solution in the beverage industry, offering a healthy alternative to a conventional energy drink. Excelled both in sales and social performance, Nova Energy Drinks is ready to distribute its product past the US territory, looking for long-term investments. This case-study assesses the risk of extending business realms to…

Executive summary The marketing plan entails an analysis of the competitive advantages of the major players in the soft drink industry. These include Coca-Cola Company, PepsiCo, and Gatorade Company. A comparison of the competitive advantage with Red Bull GmbH is conducted. The plan also includes an illustration of red bull energy drink characteristics. The various…

The American beverage and sports markets demonstrate a growing interest in health consciousness, fitness, and alternative sources of protein. In 2021, the market was dominated by plant-based proteins and products that contain additional nutrients (PRNewswire, 2022). The local industry in Newark is similar to the countrywide trends for healthy drinks with plant-based and nutrient-rich contents.…

The environment in which Innocent competes is dynamic and complicated. To maintain development and achieve a competitive edge, almost every firm takes into account external issues like political, economic, legal, and many others. When a company maintains earnings that are higher than the norm for its industry, it has a competitive edge. Innocent has concentrated…

This new energy drink aims to cater to the consumers demand for healthier options with less sugar and caffeine. Moreover, this beverage is manufactured in a local community, which is another selling point for conscious customers who want to support local brands. Some issues include intense competition in the market, with companies such as RedBull,…

Executive Summary The paper presents a study of the innovation in food and drink industry, specifically fast food sector. The fast food sector has innovated itself to meet the changing consumer need and therefore have invested in biotechnology, food technology and robotic sciences. They have invested in development of skilled labour that can contribute to…

Nova Energy Drinks company is an innovative solution in the beverage industry, offering a healthy alternative to a conventional energy drink. Excelled both in sales and social performance, Nova Energy Drinks is ready to distribute its product past the US territory, looking for long-term investments. This case-study assesses the risk of extending business realms to…

Abstract The current business climate influences any marketing strategys success. The marketing manager must thoroughly analyze the market while designing a marketing strategy to identify the most influential environmental factors. Regulators and the general public are becoming concerned about the potential dangers of energy drinks. The marketing managers job is to ensure that products are…

Executive Summary The marketing plan comprises the marketing strategies for EXTRA energy drink Company Limited, located in Texas-USA. The companys mission and vision statement have been analyzed in the introduction sectionan overview of the external and internal environment of the company by analyzing the PESTEL and SWOT. Furthermore, a review of the marketing 4Ps of…

Table of Contents Introduction Distribution to the Market Place Strategy Promotion of Energy Drinks Indirect Distribution and Recommendations Conclusion References Introduction Red Bull is a sugary energy drink popular among young adults and teenagers. The company producing the energy drink has employed many strategies in the field of marketing and distribution, which made it well-recognized…