Category: Beverage

Tenzing Natural Energy Tenzing is a purportedly natural plant-based non-GMO energy drink. The company was started by a Dutch businessman who was a former Redbull marketing executive. It is marketed as a recipe inspired by the brew of Himalayan climbers with a triple hit of natural caffeine, vitamin C, and electrolytes. All the ingredients come…

Globally, the COVID-19 pandemic has affected many social spheres and made adjustments to the way people live. One of the sectors that have felt the impact of the pandemic acutely is the food and beverage industry. Both in Canada and elsewhere, catering has become limited due to social distancing and quarantine regulations. At the moment,…

Sports and energy drinks sales are growing around the world. With new countries like India and China becoming relevant, analysts estimate the market will grow with CAGR of 10% in the near future (BCC Research 2015). This paper will analyse whether there is a place for new companies in this expanding and crowded market. Traditionally,…

The soft drink manufacturing industry is one of the largest and fastest-growing sectors globally, with a strong customer base spread worldwide. To maintain its dominance on the international stage, the industry ensures that it meets the ever-changing taste of its rapidly growing customer base by ensuring that its products reach all its customers promptly and…

Executive summary The marketing plan entails a marketing strategy for Red Bull energy drink. An overview of the external environment in the energy drink industry is given. The competitive challenges in the market are identified and hence the importance of developing an effective marketing strategy. The firms mission statement in producing and marketing the energy…

Question 1: The high profitability of the soft drink industry is as a result of combined factors of high products demand and regional market monopolies. There are limited soft drink operators in the market, while the products themselves are complements of other foods and beverages. Low competitions and high market demands lead to making of…

The supply chain serves as the core of todays enterprises, becoming the foundation upon which effective business operations are based. The correct organization of a supply chain is key to navigating along the optimal path in todays globalized, changeable business landscape. As such, logistics networks hold special significance within vital industries, which are expected to…

Table of Contents Situational analysis Macroeconomic analysis Market analysis using Porters five forces Competitor analysis SWOT Analysis of the Redbull Reference Situational analysis Redbull is an energy drink which is produced by Red Bull GmbH which is a private limited company located in Australia. The firm was established in 1984 within the soft drink industry.…

Executive Summary Introduction Ten years ago, if one asked food and beverage executives about the US consumers future, few would have predicted how fast and relentless change has come. In their purchases  or lack thereof  Americans have contributed to abrupt landscape shifts, less a development than a historical jump that seems to have…

Table of Contents Research Proposal Sampling Data Analysis Plan References Research Proposal The proposed research is focused on the investigation of the company Soft Drinks S.A and its failure to capture the expected market share by its new product. The need for the given research is justified by several factors. First of all, the inability…