Category: Airlines

  • The Citibank International and Qatar Airways Information Systems

    Abstract This paper focuses on the Management Information Systems (MIS) of two companies namely the Citibank International and Qatar Airways. The paper provides an analysis of each companys hardware and software components in line with the organizational applications of each element. In this context, one organization uses the Information Systems (IS) in one approach while…

  • Cathay Pacific Airways: Business Management

    Introduction Background Information Cathay Pacific Airways is a world-leading airline carrier and is the flag carrier of Hong Kong. Although the airlines main hub is at the Hong Kong International Airport, their head office is located on the 33rd Floor, One Pacific Place, 88 Queensway, Hong Kong (Cathay Pacific, 2011). Founded 65 years ago, the…

  • Service Quality Factors in the Airline Industry

    Table of Contents Executive Summary Conclusions Recommendations Reflections Bibliography Executive Summary This study was done to determine how a business can survive and thrive in the wake of increased business environmental challenges by developing suggestions and recommendations. The study would mainly focus on analysing the application of the customers expectation management of the service quality…

  • The Skyward Loyalty Program of Emirates Airline

    Introduction Emirates Airline has developed an award-winning loyalty program alongside Flydubai. The intention is to change how customers experience the world by offering them a chance to win miles when they purchase tickets and deciding how to spend them (Emirates, n.d.; ALL, n.d.; Saleh, 2021). The customers earn reward miles on their tickets based on…

  • United Airlines Employment Ethical Dilemma

    Table of Contents Introduction Summary of the Event The Organizations Reactions to the Dilemma How the Major Stakeholders Were Affected Personal Opinion on the Situation Alternative Responses Effects on Stakeholder Relationships Conclusions Works Cited Introduction Sexual harassment in the workplace is one of the most heinous and underreported crimes in the world. The rising effectiveness…

  • Australia Domestic Airlines Market Structure

    The airline market in Australia has a monopolistic market structure. Monopolistic market structures are made up of a few enterprises that operate in a comparable market and provide similar but differentiated items to a large number of clients (Bertoletti & Etro, 2017). They set their prices depending on their market share and the degree of…

  • Southwest Airlines  Impact of Innovation and Technology Management

    Abstract Aviation has experienced multiple challenges over the past decade due to economic, political environmental, and sociocultural issues, the pandemic having been one of the major causes of its setback. However, some companies, including Southwest Airlines (SWA), have managed to overcome these challenges by integrating innovative technological solutions. Nevertheless, SWA has been facing significant issues…

  • Gary C. Kellys Leadership at Southwest Airlines

    Introduction Effective leadership is one of the crucial elements that ensure organizational success. Organizations are multifaceted entities that require commitment and truthfulness with regard to management, leadership, and other related undertakings (Bonnici, 2011). Southwest Airlines ranks among organizations that have demonstrated strict adherence to globally accepted elements of effective leadership. It embodies the leadership and…

  • Easy Jet Airlines Strategic Marketing Audit

    Industry and Company Overview Based in Britain and with its headquarters located in London-Luton airport, Easy Jet Airline was inaugurated in 1995. The company had a workforce exceeding 8000 people by September 2012. The main mode of expansion of the company is through acquisitions (Sumberg 2011, Para.5). Its main secret of growth is the capitalisation…

  • British Airways Companys Branding Strategy

    Table of Contents Introduction Brand elements Branding strategy Marketing communications integration Growing and sustaining the brand Conclusion Recommendation References Introduction This report is aimed at discussing the branding strategy of British Airways. This organization was founded in 1972, and since that time, it has become one of the largest airlines in the world (Woodley 2006,…