Category: Airlines

Introduction As indicated by the case study, the main problem evident in the airline industry today is a lack of financial discipline which, when combined with its over-optimism as seen in the case of numerous willing entrepreneurs looking to own their own airline, has created a situation where profitability is a scare resource, especially for…

Table of Contents Introduction Flybe Airline Analysis of Requirements and Reasons for Transformational Change Recommendations Strategies Concepts and Models Change Management Principles References Introduction In the modern society, the environment of business operation is characterised by stiff competition. As a result, transforming business performance has become an integral part of gaining the competitive edge for…

Table of Contents United Airlines Television Ads United Airlines Press Releases United Airlines Twitter Account United Airlines YouTube Channel United Airlines Official Website References United Airlines Television Ads One of United Airlines traditional marketing channels for promoting environmental sustainability is television advertising. Environmental United Airlines TV ads are part of the United Eco-Skies program (United…

Introduction Leadership is defined as the social process under which a person can utilize the support of others to achieve a common goal and forms one of the most relevant and important aspect of organizations. It is also a process by which a person influences others to accomplish an objective and directs the organization in…

Acceptance and respect are part of the diversity idea; it means accepting the fact that everyone of us is unique and appreciating our uniqueness. These can be along racial, ethnic, gender, sexual preference, social class, age, physical ability, religious, political, or other ideology lines. It is also about examining these disparities in a safe, healthy,…

Price is one of the most potent instruments affecting the global economy, different countries economic and social stability, as well as the life of millions of humans and even various species on the planet. Higher prices let people earn more and improve their living standards while they can also make certain resources scarce (Wheelan 14).…

Virgin Atlantic is a British airline that is jointly owned by Richard Bransons Virgin Group and Singapore Airlines. The control centre is in Crawley, West Sussex, in England. Randolph formed British Atlantic Airways once Laker Airways had collapsed in 1982. Field worked together with Alan Hellary a former chief pilot from Laker Airways and together…

Table of Contents Summary Overview Procurement Methods and Evaluation Lessons References Summary Overview The three airline companies in the articles face challenges concerning the logistics of fuel; thus, they focus on the use of fuel hedging programs. It is documented that Southwest Airlines has been posting impressive results. Fuel contract issues made the firm record…

United Airlines is one of the largest airline carriers in the world, which nevertheless faces certain problems concerning its reputation. For instance, in 2017, a man was taken by force from an overbooked United Airlines plane for refusing to give up his seat (Zdanowicz & Grinberg, 2018). Thus, the company requires certain changes in its…

Table of Contents Introduction Brand Positioning The Level of Brand Awareness Consumer Loyalty Conclusion References Introduction The U.S. commercial airline industry and the brand positioning efforts associated with it present an interesting topic that has not been researched extensively. This essay analyses three commercial airline brands, such as American Airlines, Alaska Airlines, and United Airlines.…