Category: Airlines

Introduction The way companies treat their clients predetermines the perception of the brand by the general public. It is important because the contemporary penetration of social media publicity into everyday life makes every corporate action matter to society. Ultimately, the impact of customer service outcomes is seen in the profits of a company and its…

Abstract Aviation has experienced multiple challenges over the past decade due to economic, political environmental, and sociocultural issues, the pandemic having been one of the major causes of its setback. However, some companies, including Southwest Airlines (SWA), have managed to overcome these challenges by integrating innovative technological solutions. Nevertheless, SWA has been facing significant issues…

Introduction Background Information Cathay Pacific Airways is a world-leading airline carrier and is the flag carrier of Hong Kong. Although the airlines main hub is at the Hong Kong International Airport, their head office is located on the 33rd Floor, One Pacific Place, 88 Queensway, Hong Kong (Cathay Pacific, 2011). Founded 65 years ago, the…

Table of Contents Executive Summary Conclusions Recommendations Reflections Bibliography Executive Summary This study was done to determine how a business can survive and thrive in the wake of increased business environmental challenges by developing suggestions and recommendations. The study would mainly focus on analysing the application of the customers expectation management of the service quality…

Introduction Background Businesses have relied on communication for different purposes, including marketing, sharing crucial information regarding products and business processes, and keeping in touch with their customers. The sharing of corporate social responsibilities (CSR) information has been vital over the past two decades due to the increased attention the public gives business processes (Ajayi &…

Table of Contents Introduction Summary of the Event The Organizations Reactions to the Dilemma How the Major Stakeholders Were Affected Personal Opinion on the Situation Alternative Responses Effects on Stakeholder Relationships Conclusions Works Cited Introduction Sexual harassment in the workplace is one of the most heinous and underreported crimes in the world. The rising effectiveness…

Introduction Effective leadership is one of the crucial elements that ensure organizational success. Organizations are multifaceted entities that require commitment and truthfulness with regard to management, leadership, and other related undertakings (Bonnici, 2011). Southwest Airlines ranks among organizations that have demonstrated strict adherence to globally accepted elements of effective leadership. It embodies the leadership and…

Executive Summary Turkish Airline is the major carrier that operates in Europe, Africa, Asia, and North American markets. It has experienced impressive performance in the market because of its market strategies. Easy Jet is currently one of the leading low-cost carries based in London but operates internationally. The airline companies operate in a highly competitive…

Table of Contents Introduction Brand elements Branding strategy Marketing communications integration Growing and sustaining the brand Conclusion Recommendation References Introduction This report is aimed at discussing the branding strategy of British Airways. This organization was founded in 1972, and since that time, it has become one of the largest airlines in the world (Woodley 2006,…

Introduction Based in Dubai, Arabian adventure is part of Leisure Management division and destination of Emirates airlines. It has major offices in Abu Dhabi and Fajita with associate companies based in the gulf. The company has more than 300 qualified and professional staff employees who provide professional services ranging from planning, transfers, giving contracts to…