Category: Advertising

executions for community/ street activation – could be street posters, prints ads, or ‘street’ events/ performances/ stunts, which could integrate with other activities using mobile marketing. Articulate the three executional ideas and explain how each execution delivers to the campaign idea. Explain how the creative elements in the executions work together to deliver a coherent…

Questions: 1. Why was Marvel’s turnaround so successful? Would you characterize that success as a fluke? Is it sustainable? Why? How? 2. what strategic direction should Marvel Enterprises‘ Vice Chairman, Peter Cuneo and his colleagues pursue? Why? How? 3. evaluate their possible entry into the motion picture productions business Only answer question 1 &3!!!

Read the story from The NPR “Ads Slice Up Swing States With Growing Precision”, and the story “Colorado Springs Soaks In Triple The Political Ads” Based on what you have learned from Chapter 10, discuss how the media planning is reflected in this case. Your blog entry should be no less than 250 words and…

5-7 pages essay dealing with “Principles of PR and its role in society”   PART I   •  Identify TYPE or FUNCTION of PR you find the most interesting •  Why is it interesting to you? •  This section 2-3 pages   PART II •  Find an article from a scholarly PR journal (2014-present) •  Article…

I need help to make a flier searching for a drummer bandmate and these are the instructions and the sample template (attached below)

The paper is a memo, but i didn’t see that option listed. So i chose the essay option. The paper is supposed to be an audience analysis of an ad of my choice, or sales commercial. I’ve chosen a Starbucks commercial ad titled “Starbucks: It Starts With You” that can be found on YouTube. Here’s…

Nowadays, stereotypes about men and women are widely spread in many societies. New technologies are changing peoples minds regarding the division between men and women (Ellemers 275). One of the common examples of stereotypes is an advertisement proposed by Scott, a promotion of washing powder called Tide in the 1950s (Scott). It shows that women…

Advertising aims to catch potential customers attention, and promotional managers usually use different strategies to attract people of different ages, genders, and races. According to Grau and Zotos (2016), many companies use advertising that imposes appearance, body size, and gender stereotypes. Nowadays, such huge organizations as Nike, Adidas, and H&M are destroying these stereotypes and…

Today, advertising is an essential part of our societys business development. Advertisements of goods and services are constantly offered through personal devices and street billboards. To ensure stable growth, the company needs to perform the advertising programs of products it offers. People, responsible for the advertisements creation, focus on promoting the services and making attractive…

Given the society that we currently live in, it is almost acceptable to have any kind of commercial aired. Advertisements promoting cigarette smoking have been aired for so long despite the fact that some organizations have been campaigning against it. When one is viewing an advertisement on cigarette smoking, it might not seem like anything…