Category: Advertisement

There are several relevant facts in the case of Should Ronald McDonald Retire. For example, McDonalds continues to be a very popular fast-food chain that has been in existence since the 1960s and is well represented by a popular and colorful legend – Ronald McDonald himself. Although polls indicate it is time for the legendary…

In 2021, Nike spent 3.1 billion dollars on advertisements. Companies put this much money into their advertisements to show that their product is the best one on the market. By analyzing Jib Fowles fifteen basic appeals, in this essay, I am going to understand the ways in which commercial advertising, specifically Nikes Best Day Ever…

Owned by Phillips-Van Heusen Corporation (or PVH Corp), Van Heusen is a high-end lifestyle brand that conforms to the firm’s mission statement: fashion for professionals. The target market for the brand is a successful, sophisticated, multi-faceted professional who values style as much as content. Van Heusen is now not just the most popular workplace brand,…

On a basic level, skin care is important because it is the human bodys barrier against outside factors. How you care for your skin will have a direct effect on your general health. Consumers now realize how important their skin is to them and will do and pay anything to make sure they can hold…

The world of fitness and the perfect body image has been around for thousands of years. At the beginning of human existence, the men with the best physique were more apt to survive in the wild and were the best hunters. Fast forwarding thousands of years during the Ancient Greek and Roman times the male…

Throughout the country, eating fast food has been proven to be unhealthy and can lead to obesity, but warnings are ignored daily. Most people tend to eat fast food for its convenience, but many are unaware of the negative side effects it can have on their bodies. It is often questioned how to raise awareness…

We’ve all enjoyed a Coke at some point, right? We’ve all experienced the advertising, the red and white branding, the script logo, the packaging, the bottle caps, the wavy-shaped bottles, the brown colour of the liquid, the bubbles, the lip-smacking refreshing taste of a giant swig. And along the way we’ve all experienced the corresponding…

The images are evident examples of how advertising uses women as a tool for sexualization and objectification to sell products. Unfortunately, these images are sourced from an article that was published only four years ago, in 2015 (Chaudhary, 2015). This establishes that over the years the portrayal of women in advertising has evolved from typically…

Introduction Cow Wow is cereal-flavored milk, an item that plans to bring out the fluid left over after a morning meal eater completes all the grains, however milk stays in the bowl. Focusing on small kids, somewhere in the range of 5 and 12 years old, Cow Wow started by presenting flavors like Chocolate Chip…

If society doesnt change, how can the media change society? Although change is inevitable, media practitioners can exert significant influence on changing gender roles in society for the better. Stereotypical character roles women have portrayed in advertisements can uphold unethical advertising practices, such as discrimination and vilification based on gender. Discrimination is the unfair, unfavorable…