Category: Advertisement

There are frequent debates over whether advertising to children should be banned. The main question asked is Is marketing to children a harmful or useful tool for teaching them?. In some cases advertising is already restricted on certain products such as tobacco and betting, mainly to protect the health of consumers or potential consumers but…

Seducing women in the 90s is a current struggle for all men. How to attract women without even trying! is an article written by an unknown author and later published in FHM magazine, in November 1994 with the aim to persuade all male readers to buy this book. There are many ways to seduce a…

Have you ever had a theme song stuck in your head from a commercial or advertisement of some sort? This is how companies and food industries convince you to buy their products. Commercialization persuades the audience of targeted civilians watching it to purchase the food/product being advertised. We can agree that American diets need to…

In America, false advertisement has been going on for a while now. Whenever we see something cool or useful we want to have that object, our kids are the ones that get affected by false advertisements easily. The parents can easily be fooled by these adds as well because theyre the one that buys the…

Advertisements can be termed as a form of the media message. It tends or aims to have a huge influence over its target audience in order to sell the various products and services of the business organization that is being promoted. In addition, Advertising can be termed as a hard and complicated business that aims…

The marketing communication that employs an openly sponsored and non-sponsored message to promote or sell a product or service has created a platform for the proliferation of racial stereotypes. Racial stereotypes are automatic and exaggerated mental pictures that we hold about all members of a particular racial group (University of Notre Dame 2019). This widely…

An advertisement is a bridge that connects the two worlds between manufacturers and customers. According to Cambridge Advanced Learners Dictionary, an advertisement is a picture, short film, song, etc. which tries to persuade people to buy a product or service (3rd ed). According to the Advertising Association of the UK, advertising is any communication, usually…

The advert is against driving under the influence of alcohol, produced by BMW a well-recognized automotive brand. This technique of using a known brand will surely be more effective as the brand has influence to the relevant public. The features of the advert is a picture of an individual missing a leg passing a pictorial…

Nowadays we see advertisements all around us without us noticing. They are all around us on phones, television, and even on newspapers. People do not realize that advertising influences their daily life and changes their way of thinking and buying a product. Advertisers use many different techniques to get the ad to function on different…

Peoples and places around the globe are continuously re-invented, re-produced and re-created as tourism marketers create powerful representations of them (Salazar:2009). As a result, these different ways how people and places are being represented has a huge impact or rather plays a big role on how the tourists imagine and form views and expectations about…