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First of all, one of the main themes of Brave New World is personal identity. Personal identity is a set of characteristics that make a person unique. However, in this world, people have lost their identity. Thus, the lower class is cloned by the Bokanovsky process. ‘One egg, one embryo, one adult-normality. But a bokanovskified egg will bud, will proliferate, will divide. From eight to ninety-six buds, and every bud will grow into a perfectly formed embryo, and every embryo into a full-sized adult. Making ninety-six human beings grow where only one grew before. Progress.’ So, on the one hand, they are genetically identical, but they are also trained to perform the same task and they have the same color of clothes. Thus, personal identity has disappeared since ‘everyone belongs to everyone’. Each one behaves like the other. This could be a way that Huxley uses to demonstrate that personal identity is essential, and very important in a society. This sentence demonstrates that they are taught to be against individualism.
Another major theme is consumerism. Thus, according to me, Huxley makes a satire of the society of consumption. Indeed, the goods are never mended, so other goods will be required to substitute them, as it is written ‘ending is better than mending’. Consumption and production keep society stable. The more stitches, the less riches; the more stitches-Thus, the more a person repairs, the less she will have to buy, thus reducing the inflow of money into the socio-economic system. In addition, to maintain the stability of the society, work is very important in this state. It keeps people busy and focused only on what they need to do. However, this does not lead individuals to think for themselves. Thus, without being forced to, they do exactly what is expected of them: they produce and consume. Since their childhood, they are taught to consume. Henry Ford was a famous designer of Ford cars. Therefore, Fordism is a method of over-production, especially the production of the Ford T. Huxley was inspired by this method of mass production in Brave New World.
However, it is not cars but humans that are produced in this state, making ‘the principles of mass production finally applied to biology.’ By running the Bokanovsky process on an assembly line, an egg can be turned into eighty to ninety-six embryos’. Huxley warns us of the dangers of over-consumption. Moreover, religion has been substituted by consumerism. This ensures the happiness of everyone.
In this way, by keeping people busy, the state controls and influences people’s thinking. ‘Every man, woman, and child [is] obliged to consume so much per year’ only in the interest of the industry.
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