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Apple Inc., formerly known as Apple Computers Inc., headquartered in Cupertino, California, is among the most valuable firms in the globe. The firm was established in 1976 by Steve Wozniak and Steve Jobs. Apple Inc. has to design, manufacture, and market its consumer electronic products and a range of computers comprising personal computers, smartphones, wearables, tablets, and accessories globally (Lee, 2015). The companys market segments include the Americas, Japan, China, Europe, and the other Asian Pacific. Apple Inc.s firm brand name, innovation, premium pricing strategy, and integrated solid supply chain management present the company with a competitive edge over its other brand equity, such as Samsung, Microsoft, Huawei, and IBM (Linton, 2018). Furthermore, an obsessive concentration on the users experience has assisted in creating Apple Inc., as one of the most successful firms in the world; the company manufactures the most popular digital devices such as iPods, iPads, Macs, and iPhones (D. Ledenyov & V. Ledenyov, 2015).
Apple Inc.s business strategy aims to design and manufacture its hardware, OS (operating system), software applications, and services outstandingly. This promotes the consumers with new and innovative product solutions with unique characteristics such as excellent additions, easy usage, and innovative designs (Heracleous & Angeliki, 2016). Apples products are also of high quality, and it enables them to set premium prices on their products and reduce discounts to retailers and wholesalers to maintain prices constant across the market (Ahmar, 2017). In my opinion, Apple Inc. may retain its value because the companys success is dynamic, with a constantly changing business plan where they have embraced continuous improvement in the business operations. It ensures that each time they launch a new product that has unique and inimitable features showing a wide range of research and development to design and manufacture the products.
References
Ahmar, A. S. (2016). Predicting movement of stock of Apple Inc. Using Sutte indicator. Proceedings The 3rd AISTSSE Trends in Science and Science Education, 5(2), 142-167.
Heracleous, L. & Angeliki, P. (2016). Strategic leadership and innovation at Apple Inc. In S. Paroutis, L. Heracleous, & D. Angwin (Eds.), Practicing strategy: Texts and cases (2nd ed., pp. 168-190). SAGE Publications.
Ledenyov, D., & Ledenyov, V. (2015). Multivector strategy vs quantum strategy by Apple Inc. SSRN Electronic Journal.
Lee, T. B. (2015). How Apple became the worlds most valuable company. Vox.
Linton, I. (2018). What is Apples competitive advantage in its industry? Bizfluent.
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