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The growth of online commerce, which the Corona pandemic has additionally caused, is attracting more companies to the Internet. They need their own online store to cope with changing consumer buying behavior and to compensate for falling sales in the stationary trade. It is essential to note that creating a business-related online store is now a simple process that can be done with the help of e-commerce software. Thus, it is essential to establish the basic functions of e-commerce software.
It is significant to note that software is a powerful e-commerce tool that helps companies sell their products, services, or goods more efficiently than before. Therefore, some of the main features presented by store management or online business software are that they can recommend items to give customers better support (Schneider, 2017). Consequently, the relationship with customers or users will be much smoother than it has been up to this point. This is highly valuable support to get information about the most visited sections and, more importantly, to get information about the products most purchased by customers (Schneider, 2017). Moreover, their benefits come to the point where these computer systems provide the required tools for various forms of payment and delivery from the site available in online stores.
Another critical function is customer service, which means that some of the most important data will be expressed, such as their loyalty, date of registration or behavior when purchasing products. Moreover, the monitoring and processing of orders where it is possible to observe all the phases in which this commercial process consists. It should be a virtual store that channels these products with the most advanced informatics (Ismail et al., 2017). One more function is order management and it is based on factors that occur in online business such as invoicing, accounting or payment control. Furthermore, the visualization function is important for both retaining existing customers and attracting new ones.
It is significant to list and describe the leading programs for the management and development of online businesses. Therefore, Shopify is one of the best e-commerce programs on the market. This is because Shopify has great ecommerce templates and a simple page designer. Moreover, the program has a significant application store and additional support, which can be obtained for a reasonable monthly fee (Ismail et al., 2017). The fundamental first principles of this program are safety, speed, performance, and all other issues related to hosting. Wix is one of the most popular tools available for creating websites. The advantage of Wix is that it is an intuitive service. Wix is one of the best solutions for e-commerce because it is straightforward and reliable. Accordingly, plus Wix makes it easy to conduct various advertising campaigns in real-time without spending a fortune (Ismail et al., 2017). In addition, the program will be integrated with the POS terminal and stimulate sales, providing the freedom to customize the site.
Hence, e-commerce software is the operating system of an online store. With the assistance of e-commerce software, it is possible to distinguish among the representatives of the industry. Meanwhile, e-commerce software programs allow it to manage the business through its core functions effectively. These include visualization, customer service, customer support, pricing, and payment processing. Some of the most popular software is Wix and Shopify because they allow people to advertise and sell products and services effectively.
References
Ismail, M. H., Khater, M., & Zaki, M. (2017). Digital business transformation and strategy: What do we know so far. Cambridge Service Alliance, 10(1), 1-35.
Schneider, G. (2017). Electronic commerce. Cengage Learning.
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