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Experience
In order to implement a corporate sustainability strategy, it is essential to consider the strategic directions that currently exist to reorganize them. For this purpose, it is possible to evaluate the examples that already exist and use the Unilever strategy (Savitz, 2013). Accordingly, the company correlates the public good and its profits, which is why it adheres to five basic principles. They care about peoples health and therefore choose eco-friendly materials for their products. Moreover, even the packaging of some products does not harm the environment, which contributes to the development of the planets future (Savitz, 2013). Thus, it is essential to use materials that do not harm human health and the planet. This is especially important in todays world when customers are willing to pay more for products made of eco-friendly materials to improve their health and the future of the environment. Hence, this strategy will allow the company to generate profits and, at the same time, implement its corporate sustainability strategy.
Minimization and Optimization
In addition, the concept of investing in research will allow for continuous improvement of the product. This can be proved by the example of Toyota, which invested in electric cars at a time when other manufacturers were not. Consequently, Toyota introduced an innovative product to the market, contributing to the companys economic benefits and supporting its sustainable development strategy (Savitz, 2013). At a minimum, it is possible to minimize the adverse impact of a company and at a maximum, to optimize its activities in order not only to avoid harming the environment but also to contribute to it. Many authorities cooperate with various companies and offer financial support as part of environmental programs. The aim is to ensure that the products produced are recyclable and safe for the environment (Savitz, 2013). In this approach, it is possible first to minimize the use of non-environmentally friendly inputs in production and then transition to eco-efficiency with the help of local or state programs.
Reference
Savitz, A. (2013). The triple bottom line: How todays best-run companies are achieving economic, social and environmental success-and how you can too. John Wiley & Sons.
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