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During the 19th and 20th centuries, the focus of the economy in the United States evolved from the manufacturing of goods and services to the selling of products and services, and then finally to the marketing of goods and services. Review this information in your readings, and then complete the following: Select a well-known organization that you believe uses the idea of consumer orientation. Briefly describe its main business, including its good or service. Describe at least two ways that the organization displays consumer orientation. This includes: Explain what consumer orientation is. Also, describe the company’s activities that you see as displaying these concepts. Assess the success of the organization in its use of consumer behavior concepts. Explain. Examine and describe what would, and does, influence customer behavior, as it relates to this organization, its business, and its consumer orientation. To assist in finding information on this topic, you can search the Internet for the phrase evolution of marketing. A search using this phrase, or a similar one, should produce a basic explanation of the evolution of the economy, in terms of marketing. It should also allow you to find more information that will assist in completing this assignment. You can also refer to the Evolution of Marketing presentation to get a start on this assignment. Note: If you have not received your textbook yet, you should be able to find enough information on the Internet, using the search criteria noted above, to be able to complete this assignment. While content is the most important aspect of your paper; organization, readability, grammar, and spelling are also important. The content of the paper will generally determine the length, but a general rule for this assignment, as well as the other assignments of the course, is that the length should be around 400 to 800 words, and it should follow APA formatting. Add headers as appropriate, include a reference page at the end of your paper, and be sure to properly cite and create references for material you use in your paper, per Evidence and APA Links to an external site. guidelines. The paper you submit should be in a Word document. Once complete, submit your assignment to your instructor. Refer to the Evolution of Consumer Behavior Scoring Guide to ensure you have met the requirements of the assignment, prior to submitting.
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