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Your recommended route forward: explanation of the scenario chosen and critical analysis of the implications. The report should be based on the analysis (internal and external) of the firm performed in Assignment 1; you should focus on presenting and justifying your recommendations. It is not therefore necessary to repeat assignment one but key points should be used to help show why some strategic options are rejected or preferred, You can work in group to do the analysis but your report must be prepared individually. ( attached assignment 1 )
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