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Welcome to your Final Project!
Throughout the semester, you and your team have thoroughly analyzed your client’s business and their ideal target markets. Your discussion posts, Minor Project, and Week 5 Major Project Part 1 were designed to guide your team in completing different plan sections. Use the findings and ideas from prior assignments and address your professor and client’s feedback for the best Marketing Plan and Campaigns to meet your Client’s goals.
Assignment Overview:
For this project, you will craft a detailed Marketing Campaign for your client, offering tangible ideas ready for execution within a 12-24 month timeline. Avoid vague suggestions like “use social media”; instead, present well-researched proposals. (For example, if suggesting brand or influencer partnerships, identify specific brands/ influencers aligned with the brand, as well as contact information so the client can connect with the suggested brand or influencer).
Be sure to incorporate findings from previous assignments and incorporate your professor’s and client’s feedback for a high-quality, relevant plan that will result in your client’s success.
*Note: This is NOT a Case Study. You are not only analyzing the company’s current campaigns and saying why they do or do not work. Your FOCUS in this assignment should be on crafting 3-5 tangible Marketing Campaigns (from the data you’ve collected) ready for the client to implement.
Assignment Details:
Please see the attached Marketing Plan and Campaign Template for full assignment details: Is in the file sharing tab
Requirements:
Address all sections of the Final Project Outline (attached).
Write as many pages as necessary to fully address each of the required sections.
Include a minimum of 15 resources (academic and/or popular press).
Separate title page.
Double-spacing.
Utilize APA citations for paraphrased materials, including page or paragraph numbers for direct quotes.
Include a reference page.
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