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The Future of Coffee Production Within the Grind Café
Executive summary
After the recent opening of six stores for the newest coffee establishment, known as the Grind Café, it has come to the attention of each of the franchise owners that the expected sales outcome has not been meant based on the preference of customers going to Starbucks and Dunkin Donuts. In an effort to find a solution before the problem becomes too serious, each of the six franchises have been asked to establish possible new marketing techniques to lure customers away from the bigger name brand companies.
Findings and conclusions.
Research revealed the following:
- Two areas must be addressed when considering customer satisfaction and familiarity with the company.
- Customer retention, in relation to the service in store and the subsequent treatment following the purchase of a product.
- Product wait times, the efficiency of production of said products will determine whether the customer returns.
- Customer retention rates can vary based on many factors and it is important for the people analyzing said performance to take the time to understand that as well as how that relates to norms of the coffee industry and the standards put in place by that.
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