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Executive Summary

Mission Statement

Moo Boutiques mission is to create farmhouse-style crafts, eccentric gifts, holiday décor, repurpose furniture, and love all things vintage.

Objectives

Moo Boutique strives to create things that add a unique value to ones Interior and holiday decorations. This is done in an ethical and sustainable manner by reusing and repurposing the materials. The Company ensures the quality of Its products and services by creating a client-oriented strategy, hiring the best specialists, and cooperating with vintage collectors.

Value

We treat our customers with respect and integrity as if they were a member of our own family. Our goal is to make sure our customers feel like they are walking into an experience, not just a sale, and leave feeling appreciated and special.

Our Values

With our partners, our crafts, and our customers at our core, we live these values:

  • Creating a culture of warmth and belonging where everyone is welcome.
  • Acting with courage, challenging the status quo, and finding new ways to grow our Company and each other.
  • Being present, connecting with transparency, dignity, and respect.
  • Delivering our very best in all we do, holding ourselves accountable for results.
  • We are performance-driven through the lens of humanity.

Company and Industry

The company functions within the industry of repurposed furniture, vintage gifts, and holiday décorations. People who value quality tested by time, creativity, and uniqueness are searching for new entries to provide services and products to make their events and homes memorable.

Target Market

Although there are traditional ways of décorating the Interior and creating a holiday atmosphere offered by the mass market, the Moo Boutique company aims at a different audience. The target market of Moo Boutique involves people with Income that Is above average and who develop their taste and value vintage style.

Funding

Moo Boutique, Barn Loft Treasures is requesting a loan of $50,000.00 which will go towards capital expenditures and inventory/raw materials, including but not limited to building improvements and aesthetics, a computer and graphic design software, sublimation printer, transfer paper, heat press, cutter, office equipment, bookkeeping software, POS system,

Moo Boutique is requesting a loan of $75 000, which would go to the Companys assets and liabilities that include expenses such as labor costs and purchase of materials.

Advertising

Moo Boutique, Barn Loft Treasures expects to drive awareness via radio, social media (F.B., I.G., SC, Twitter), direct mailings; advertisements hung at local business establishments, and promotional events. By keeping advertising fun and energetic, I plan to create a sense of camaraderie among local consumers.

To promote the products and services of Moo Boutique, the Company would use social media campaign that targets audiences Interested In vintage things and décor. Besides that, the advertisement will be published on websites where antique and vintage things are sold and purchased.

General Company Description

Mission Statement

Moo Boutiques mission is to create farmhouse-style crafts, eccentric gifts, holiday décor, repurpose furniture, and love all things vintage.

Business Concept /Business Summary

Since a very young age, my dream has always been to start my own business. I have always been energetic and passionate, especially about projects and goals. I am a multi-tasker and often have many irons in the fire at once. There are always creative and innovative ideas swarming in my head, which I need to learn to organize and manage one by one. I am passionate about being organized and getting things done. I am a go big or go home person. When I have a project, I take it on full throttle and get hardly involved in it. I never had a quieter attitude, and I feel there is always a way to do something. If I am told It cannot be done, I exhaust every option before I give up. Not to be stubborn or rebellious, but because there usually is some way to accomplish something, it may take a little thought and ingenuity. People make me happy. When I am around people, I feel energized and motivated and have solid spiritual fulfillment. This is when I am at my inner best.

While attending college and fulfilling my degree(s), I have been proactive toward my goal of starting a seasonal business on my farm in rural Glyndon, MN. It will be called Moo Boutique, Barn Loft Treasures. I chose Moo Boutique as we have black Angus cattle on our farm, and many of them are pets with names. Its tagline is Barn Loft Treasures, as I plan to have my actual sales event(s) up in our barn loft.

My target audience is predominantly women ages 18-75 and males ages 25-75.

Over the years, I have purchased used furniture and collected vintage items with plans to repurpose and handcraft them for future sales. I have acquired most of the items I currently have stored through independent sales and donations. Throughout the years, I have also purchased new materials and supplies at clearance prices, so when I am ready to get started, I will be able to handcraft several items quickly and have inventory for sale. I continually have my eyes peeled for auctions, private sales, etc., to acquire additional pieces to repurpose.

I will be selling refurbished furniture, handcrafted decorative items, wood crafts, handcrafted seasonal décor, vintage gifts, and novelty items. I will have new merchandise for sale, food items, and baked goods. I plan to have seasonal sales events with a focused concentration on holidays such as Valentines Day, Mothers Day, Fathers Day, and Christmas. I will have rustic tools and burly man merchandise for sale to attract some of the males within the vicinity. My husband is a well-known farmer and construction laborer and will have farm equipment that will also draw in the male demographic.

I have plans to sell my merchandise online, such as on Facebook lives, in addition to my seasonal events. My digital marketing degree will assist me in planning these social media events and keep me on track by watching/analyzing my sales and market data.

Strategy

The formation of a well-thought-out and grounded business strategy is of particular importance for the development of a start-up company. To do this, the first step will be to identify the objects that directly affect the result and productivity of work. Moreover, it is valuable to study the market for the sale of furniture and other interior items to understand how the business should be organized. In addition, it is important to develop a backup plan in case of difficulties and prediction of possible issues and how external and internal factors can affect the development of the company. This is especially important since my proposed organization relies on an above-average financial segment.

Objectives

My ultimate goal is to create a business where customers will feel they are part of something global and useful. Thus, they will have a certain valuable experience, which will not be limited to the purchase of an interior item. In my strategy, I intend to provide clients with a sense of value, importance and care. Thus, the main objective of creating a business is to create a favorable and loyal attitude on the part of buyers. The same can be attributed to the staff, which has one of the decisive roles in the success of the initiative. Moreover, another objective for me is to maintain the sustainability of the environment and limit the negative impact that production activities have on the well-being of people and the environment in order to create a secure future.

Goals

  • Current:

    • Create enough inventory to establish a marketable impact within the community after hosting my grand opening event. My overall goal is to leave a memorable experience that resonates with my new customers attracting them to future sales and word-of-mouth advertising on my behalf.
    • Promoting my first Event.

      • Take a QuickBooks class this summer. I have used it but taught myself. I need to learn the correct way.
      • Grow a social media presence. Have a healthy number of followers on different social media platforms. I intend to sell my merchandise online via lives and still images.
    • Social media contests and giveaways.

      • Create an Email Campaign and Newsletter.
  • Long Term:

    • Continue creating inventory for surplus, avoiding skimpy visual appeal and decreasing sales.
    • Consign other crafters

      • Grow my business by introducing freelance graphic design services and merchandise production.
    • Business location

      • Keep my farm business location, adding a vendor location, i.e.) Moorhead Antique Mall.
      • A brick-and-mortar location in town.
    • Continue social media presence.
    • Start an Etsy store.
  • Legal Status: Limited Liability Corporation (LLC).
  • Startup: Start-Up. Will open in January 2024.
  • Business Schedule: Seasonal  Days and Times to be determined. Months, days, and hours your business will be open/in operation.
  • Purpose: To lovingly produce one-of-a-kind handcrafted products and provide my customers with exceptional customer service offering them a heartfelt shopping experience.
  • Reason Founded: The owner has always been employed by others and has stifled her dream of owning and operating her own business. At age 51, the owner has gone back to college to learn graphic design, digital marketing, and business management to further pursue her goal of starting her own business.

Owners

Over 37 years of experience in sales, merchandising, and creative design management. Worked as an insurance agent for several retail companies, graphic design firms, marketing for a volunteer blood bank, and the Grand Forks Chamber of Commerce as Operations Manager, VP. Ms. A owns 100% of the business.

Target Market and Industry

The demand for this market was rising significantly during the coronavirus (COVID-19) pandemic as people were compelled to find ways to entertain themselves while staying at home. During the health crisis in 2020, retail sales of arts and crafts in the U.S. surged to 1.17 billion U.S. dollars, its highest amount in the last ten years. Arts and crafts were the sixth fastest-growing toys, games, and hobbies category in the U.S. in 2020, recording nearly an 11% growth in retail sales over the previous year. The number of active sellers on Etsy skyrocketed in 2020 to a record high of around 4.4 million sellers, almost doubling the figure reported in the year prior to the pandemic. The $30 billion dollar craft and hobby industry represents a sizable chunk of the growing small business community within the United States. Startup costs for these types of businesses are low, and most owners can create items in their own homes, making it an accessible and affordable avenue for those starting a business.

Strengths and Core Competencies (Usp- Unique Selling Proposition)

A unique selling proposition (USP) plays a vital role in distinguishing a business from competitors. One of the core competencies of this approach in the company will be the creation of a well-thought-out corporate culture. It includes the definition of values, the nature of relationships within the organization, and the purpose of the business. The USP also includes human resource management. As already mentioned, the business will be aimed at creating the most comfortable working conditions for employees. Moreover, it also includes working on the limitation of discrimination and creating diversity and inclusion in the workplace. I consider this component to be one of the most important since the staff and their activities are a reflection of the company and help in establishing positive and loyal relationships with customers. Furthermore, another aspect is the constant conduct of market research, which will give a significant advantage over competitors.

Market Analysis

I have done extensive research over the years, both in-person and online, to determine the type of products and services customers desire in my market.

The online marketplace has three core sections: handmade, vintage, and supplies. According to industry estimates, almost 90 percent of sellers are represented in the handmade segment.

Market trends show the demand for this market is rising significantly during the coronavirus (COVID-19) pandemic as people were compelled to find ways to entertain themselves while staying at home. During the health crisis in 2020, retail sales of arts and crafts in the U.S. surged to 1.17 billion U.S. dollars, its highest amount in the last ten years (Statista Research Department). Arts and crafts were the sixth fastest-growing toys, games, and hobbies category in the U.S. in 2020, recording nearly an 11% growth in retail sales over the previous year. The number of active sellers on Etsy skyrocketed in 2020 to a record high of around 4.4 million sellers, almost doubling the figure reported in the year prior to the pandemic (Number of active Etsy sellers from 2012 to 2021 para. 1). The $30 billion dollar craft and hobby industry represents a sizable chunk of the growing small business community within the United States. Startup costs for these types of businesses are low, and most owners can create items in their own homes, making it an accessible and affordable avenue for those starting a business.

Businesses have temporarily closed and shut down entirely because of Covid. Now is a great time to start a business and capitalize on the opportunity for growth of the economy and the excitement of people stepping out of isolation.

Target Market

My target audience is predominantly women ages 18 to 75 and males ages 25 to 75. Since the business will start with just me, I will focus my attention and energy on gaining customers from the surrounding areas to expand my customer market through social media sales and attracting new buyers. My goal within the first year is to grow my social media to 1500 followers on Facebook and Instagram. Providing excellent customer service, especially at our grand opening event, will ensure that customers provide positive feedback and reviews to their family and friends.

Competition

I have searched and studied websites, social media pages, and online reviews of home-based crafters, especially those within a 50-mile radius. Most of the crafters or craft stores within the area are antique shops lacking an emphasis on handcrafted items.

There are two similar businesses that could be considered my direct competition; however, I chose to look at this as a positive rather than a negative as I can embrace them and utilize their business model to my advantage. Such as: being rural and having a seasonal business is a novelty and often looked forward to by locals.

One of the businesses, 14 miles from my farm, is owned by a very spiritual woman who exudes this side of her personality for all to share. As a customer of hers, I have first-hand knowledge of her kindness, authenticity, and spiritual being, and I feel we have much positive energy to offer one another as I have many similar personality traits as her. I do not feel as though I would be a threat to her business, as I feel we can only build great things from one another. She lives a few miles from my farm and has her sale a couple of times a year. If I have mine at the same time, her current customers will flow toward my Event. This is a win-win for both of us as it gives shoppers an opportunity to attend two similar events near one another. She has been in business for quite a few years and knows many people around the area. I have a customer base that will travel here from my hometown of Grand Forks, bringing new customers to her Event.

The other business, 26 miles from my farm, is owned by a gal that has many items for sale. However, it offers and sells antiques.

If we all can work together, I feel we have an exciting and fulfilling opportunity.

Having a hands-on approach to producing unique handcrafted items caters to our customers and strengthens our mission and value. Customer service has fallen to the wayside in business, which is key to the success and growth of a business. To set me apart from my competition and specialize in my own niche, I plan to focus on this crucial factor allowing for more one-on-one customer service and the opportunity to provide the exceptional shopping experience I value. Being price competitive and offering the best customer care and experience, I am confident I will be able to gain the trust, confidence, and loyalty of many of these customers.

I am a kind, caring, and generous person. Those that know me will appreciate my business style and the positive word of mouth I will send to my competitor. If we work together, I feel we have an exciting and fulfilling opportunity. I know this is not a get-rich business, but I do know there is a richness to be had in other ways.

Demographics

Clay County Population 62,324

  • (11) Incorporated Cities in Clay County
  • Barnesville, Comstock, Dilworth, Georgetown, Glyndon, Hawley, Hitterdal, Felton, Moorhead, Sabin, Ulen
  • (30) Townships
  • (7) Villages
  • Averill, Baker, Dale, Downer, Kragness, Rollag, Rustad
  • (4) Neighboring Counties
  • Norman County to the North
  • Becker County to the East
  • Ottertail and Wilkin Counties to the South
  • Cass County of N.D. to the West

Cass County Population 171,512

  • (24) Cities in Cass County
  • (50) Townships

Local Competitors

Rusty Barn Junque

  • Flea Market/Home Décor/Events
  • Upcycled ~ Recycled ~ Reclaimed ~ Vintage Home Furnishings, and more!
  • Facebook Followers: 2639

Events:

  • Annual Christmas Market  One Day Event

    • Sat November 7, 2020
    • 9 am  2 pm
    • Join us for our annual Christmas Market!! Christmas decor, farmhouse decor, repurposed furniture, jewelry & Baked goods
    • Just 20 miles N.E. of Moorhead! Follow the signs!
  • Annual Christmas Market  One Day event

    • Sat November 6, 2021
    • 9 am  1 pm

Rusty Barn JUnQue Christmas Market invites you to a delightful day of shopping; Home decor, Christmas gifts, vintage, repurposed, and unique finds. Start the Christmas season at the barn as local makers provide an outstanding shopping experience for you. A quaint drive in the country, just 20 miles N.E. of Moorhead

Moorhead Antique Mall Booth 4

The Chalky Artist/Connie Bruse

Facebook Group

713 Members

Chalky and Company is a five-year-old Direct Sales company where we provide workshops free to the public with the purchase of a kit or furniture bundle. We had much fun and relaxed! Join the fun!

Inspired Designs by Connie Bruse

Antique Store, Painting Lessons, Vintage Store

Upcycled ~ Recycled ~ Reclaimed ~ Vintage Home Furnishings, and more!

  • Facebook Followers: 1392
  • Art, vintage, shabby chic, barn wood, quilting, and much more! My farm is N.W. of Horace, ND. We are open every other weekend from 10a-4p.
  • Art, vintage, shabby chic, barn wood, quilting, and much more! My farm is N.W. of Horace ND. 4293 168th Ave SE Horace ND

Events:

  • 40th Annual Prairie Boutique
  • Horace Senior Center
  • Sat, November 5, 2022
  • 9-4 pm

We are giving you the best retail therapy once again! This boutique has surpassed the average and is known for the highest quality decor and clothing in the F.M. area. We will have jewelry, cards, quilted decor, vintage, handmade, and hand-painted decor, handwoven baskets, Christmas greens arrangements, gnomes, mugs, clothing, hand-knit scarves and sweaters, baby items, hand made bags, screen printed t-shirts, hand-carved wood signs, jellies, and baked goods, and watercolor paintings.

  • 11th Annual Horace Winter Extravaganza
  • Horace Senior Center
  • Sat., February 12
  • 9-4 pm

Is Winter cold getting to you? Well, we have FUN for you! 26 crafters, artists, and vendors have many beautiful items for you to see and buy for the right person. Homemade lunch is also available. Come out and see us. Enjoy!

12th Annual Unglued: Craft Fest

West Acres

  • Fri March 11
  • 4pm-8pm
  • Sat March 12
  • 10am-6pm

The Fest is March 11, 4-8 pm, and March 12, 10-6 pm, with FREE admission on both days  more below:

Oh heck yes, the 12th Annual Unglued: Craft Fest is almost here! This year we will be back at West Acres Mall with new crafty fun in-store, a Crafty Libations Lounge, free workshops, and crazy talented makers to meet and shop from!

Well take care of that cabin fever and get you inspired with over 65 curated modern handmade makers, artists, and crafters at West Acres on Friday 4-8 pm & Saturday 10-6 pm.

Admission is FREE all weekend  but therell be a bonus Crafty Lounge experience. You can snag a ticket for Friday night.

Additionally, we have a schedule bursting at the seams with free workshops, a West Acres scavenger hunt, and so.much.more! On both days, you can also enjoy the Crafty Libations Lounge with Wild Terra Cider, Dakota Vines, Drekker Brewing Company, and Proof Artisan Distillers. Plus, local D.J.s are pumping the tunes, Young Makers Market on Saturday, and their photo booth wall.

Stay in touch and watch for the full schedule here around February 20: www.ungluedcraftfest.com.

Follow here for the deets comin as we get closer for crazy fun ways for you to get creative, take in some art, and keep our creative community growing.

Simply Vintage

Facebook Followers 1213

Jewelry and Watches Store

Simply vintage offers one-of-a-kind pendants created from vintage treasures and much more.

Events:

  • Fargo Pride of North Dakota
  • Nov 2021
  • Fri 4-9 pm
  • Sat 9-5 pm
  • Sun 11-4 pm

Vintage Rose

Dilworth, MN 56529

Moorhead Antique Mall

Moorhead, MN 5656

Management and Organization

Owners

Over 37 years of experience in sales, merchandising, and creative design management. Worked as an insurance agent for several retail companies, graphic design firms, marketing for a volunteer blood bank, and the Grand Forks Chamber of Commerce as Operations Manager, VP. Ms. A owns 100% of the business.

Professional Relationships

  • Accountant.
  • Attorney.
  • Banker.
  • Insurance Agent.
  • Professional Advisors.

Products And/or Service Description

I will be selling refurbished furniture, handcrafted decorative items, wood crafts, handcrafted seasonal décor, eccentric gifts, vintage gifts, and novelty items. I will have new merchandise for sale as well as food items and baked goods. I plan to have seasonal sales events with a focused concentration on holidays such as Valentines Day, Mothers Day, Fathers Day, and Christmas. I will have rustic tools and burly man merchandise for sale to attract some of the males within the vicinity. My husband is a well-known farmer and construction laborer and will have farm equipment that will also draw in the male demographic.

In addition, I plan to grow my business by offering graphic design services: illustration and artwork production, including, but not limited to, t-shirts, mugs, and novelty items.

I have plans to sell my merchandise online, such as on Facebook lives, in addition to my seasonal events. My digital marketing degree will assist me in planning these social media events and keep me on track by watching/analyzing my sales and market data.

Marketing and Sales

Consumer-oriented philosophy  identifying customer needs and satisfying those needs.

Like many small business startups, the first year of operation will be a learning experience. As with many things in life, success is often measured by trial and error. Innovative business practices include knowing when to pivot and change directions when something isnt working towards a positive outcome.

Moo Boutique plans to open its barn doors for its first grand sales event on November 15, 2023. Having a grand opening before the Thanksgiving and Christmas Holidays is a great way to entice sales and solidify an excellent financial start.

Prior to the physical sale, I will establish new clients utilizing social media, and hang signage in local post offices and businesses, raising awareness of what is coming. I will do personal lives on Facebook, giving a sneak preview and educating the public on what is to come. Previews allow customers the opportunity to preplan for an event, especially if they want to coordinate transportation, shopping companionship, and a spending budget. With social media, there are so many ways to advertise, whether you are paying to promote or trying to gain likes, shares, comments, and followers. These all could lead to possible sales and repeat customers. Social media (Tik-Tok, Instagram, Facebook, Twitter, etc.) ads/videos/mentions will all be increased as the holidays near, enticing customers to do their holiday shopping at Moo Boutique. The overall goal of these events is to encourage our customers to immerse themselves in a joyful and magical shopping experience.

Develop a Marketing Strategy

Creating a good marketing strategy is essential for spreading awareness about the existence of my business. Presumably, the basis of my marketing will be the use of online platforms. In particular, this aspect concerns social networks, for example, Facebook, which will help in the growth strategy. The use of this information is conditioned by the active spread of online presence in modern society and the availability of various platforms for business advertising (Kingsnorth 58; Micu et al. 1095). Marketing will be carried out by creating a Facebook page of the company and using contextual advertising.

Since most people own their own houses or rent housing, the penetration of the market will be almost maximum. This is due to the fact that in addition to furniture, the company will offer various decorations and other items for a variety of interiors. As distribution channels, the business will use a direct channel. In other words, all products will be sold directly from the store or through an online platform.

Suppliers

Moo Boutique will have a list of suppliers for raw materials, office supplies, merchandise printing supplies, etc. This list is still being put together.

Subcontractors/Consigners

The first year of business operations will be solely myself creating, selling, and operating the business. Once the business has a solid footing, I may allow other crafters to consign some of their crafts to my store. These crafters would pay a 6-month consigners contract fee in exchange for displaying their merchandise for sale. In addition, a small percentage of each sale would be retained by Moo Boutique.

Value Chain

The value chain is one of the most critical components in the development of a business strategy and operation. This approach implies actions that include the process of creating a product (Kamran 334). The development of a value chain at the initial stage of the implementation of a business initiative allows you to get a complete picture of business procedures. Moreover, it will help to determine the aspects that are worth paying more attention to and which it is possible to reduce costs.

Thus, the first action that is performed when creating a product is incoming logistics. This step consists in determining the process of acquiring goods, warehousing, and inventory management of materials. Hence, all resources and manufactured products will be stored directly in a separate room in the boutique. Larger goods will be stored in a warehouse, and inventory management will be carried out by means of accounting using Excel. The initial logistics, such as distribution and marketing strategy, were discussed in the preceding sections.

Regarding after-sales service, customers will have a ten-day warranty. In such cases, they can receive free services for the return or replacement of the goods. As for large goods, such as furniture items, the warranty is five years from the date of purchase. This is due to the fact that this piece of furniture has a long circle of life. It is worth noting that the company will bear full responsibility for the quality of the products delivered.

Communication Strategy